The best HelloFresh alternatives in the UK (2026)

HelloFresh is the UK's biggest meal kit, but it is not the only one - and not the best fit for everyone. Whether you want lower prices, more recipe choice, a specific diet or a one-off order, here are the best HelloFresh alternatives in the UK.

Why look for a HelloFresh alternative?

Common reasons: you want better value or no delivery fee, more recipe variety, a gluten-free or dairy-free option HelloFresh does not offer, the ability to order one-off without a subscription, or simply a change. Several kits do one or more of these better.

HelloFresh alternatives compared

Ratings are our own editorial scores. Value shows price per portion where a box is priced that way, or the cheapest full-price box otherwise. Prices were checked in June 2026 and exclude introductory offers.

The best HelloFresh alternatives

• Gousto - the closest like-for-like and our top pick. A bigger menu (around 75 recipes), cheaper per portion at scale, one to five servings, and you can order one-off. See Gousto vs HelloFresh.
• Mindful Chef - the alternative for a specific diet: every recipe is gluten- and dairy-free, with premium sourcing. Pricier, but the best free-from option.
• Green Chef - HelloFresh's own healthy sister brand, with the keto, low-carb and high-protein menus the main HelloFresh menu lacks.
• Grubby - the alternative for plant-based households: a fully vegan recipe kit.
• The Cookaway - for a no-subscription, chef-led world-cuisine box rather than a weekly plan.

Which is the best HelloFresh alternative?

For most people, Gousto - it does almost everything HelloFresh does, usually a little better and a little cheaper, with more flexibility. If you have a specific diet, Mindful Chef (free-from) or Green Chef (keto and low-carb) are the better swaps.